Coke Zero

It's amazing how much of our culture is driven toward how we look. I mean, almost all advertisments have to do with self image. When it comes down to is, all companies say the same thing. "Wear this, Drink that, Buy this if you want to look good or be cool." (if your are cool then you look good). At first glance it seems to be in good light, i mean every company want to sell their product to make a profit, but it is the flip side, the downside to this type of self image focusing advertisements which cause problems in much of the youths or within the general publics self image of themselves. People are, either subconsiously or consiouly effected by these advertisments, and these advertisements are everywhere we look.
I chose an image from a recent Coke campaign, thier new prduct is called "Coke Zero". It has no calories, no sugar, yet it somehow miraculously tastes like Coke. What on earth is in this stuff? The fact that people are willing to drink this show just how much advertisments, media and culture effect the veiw of ourselfs, unfortunately in a negative way. People are obviously striving for this nearly impossible image of the perfect body and Coke is cashing in on their insecurities. I just hope that people open their eyes and see beyond this ever present pressure by companies to be perfect, or to buy thier products to be cool. In the end it's merely a marketing plot, and they're making a whole lot of money off of it.